surfersvillage.com was the go-to home of international surfing news. Drift Digital has delivered two projects for surfersvillage.com over the past three years.
In 2012 we were commissioned to breath life back into a site, which was barely functioning. The client needed an agency to rebuild a redundant Classic ASP site, and we set to work migrating surfersvillage.com to use class-based PHP and SQL Server. We continued with Microsoft technology as the site was already rooted in Microsoft web applications. We improved the data structure, built a faster site, and gave surfersvillage.com a design overhaul. We also looked at the SEO performance.
One of the strengths of surfersvillage.com is the newsletter, broadcast to seventy thousand subscribers, each day. We configured a PHPList server, with blacklist protection, to handle this task.
The site was then acquired by Xtreme Media, who commissioned Drift Digital to begin a new branding and development project.
The brief was to create a site which could expand into other network sites based in action sports.
We produced a twenty-page style guide, a new Drupal-based content management system, mobile apps and complete new look and feel.
We also integrated OpenX for delivery advertising inventory.
The new site took advantage of Varnish for speed and we also rolled-out apps for iPhone and Android.